Mobile Optimized Websites

Reasons To Go Mobile

There are so many reasons to Go Mobile.  Here are just a few.

1.  Nearly 2 in 3 users are unlikely to return to a mobile site where they had trouble and 40% said they'd visit a competitor's mobile site instead.  (Compuware, 2010)

2.  Users take action on mobile-friendly sites.  1 in 5 website visits lead to an immediate call to the business.  (DudaMobile Internal Data, 2011)

3.  Users expect their mobile experience to be as good as their desktop experience.  (Compuware, What Users Want From Mobile, 2011)

4.  By 2013, more people will use their mobile phones than PC's to get online.  (Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011.)

5.  A bad mobile experience can cost you more customers than you realize. 
     A.  57% would not recommend a business with a bad
           mobile site.
     B.  40% have turned to a competitor's site after a bad mobile
     C.  23% will retry a site two times or less if it does not load
           initially. (Compuware, "What Users Want From Mobile",


      Creating a Mobile Optimized Website means more than just formatting everything for the small screen.  We have tons of great features designed to get your potential customers to engage with you and your website quickly and efficiently.  Here is an example.

      Adaptive vs Responsive


      Adaptive Design will deliver a different website version of your desktop site when the user searches on a mobile device.  This means the mobile site will be somewhat different than the desktop version but are synced together perfectly.  Adaptive sites have an advantage by being able to load content designed for specific devices, and don't load any unnecessary features.  Nothing beats the customization of having both a desktop and a mobile optimized website, but maintaining two sites can be a challenge.  Upwardly Mobile solves this problem by linking the sites together with a bit of JavaScript called a Redirect Code.

      When talking mobile optimization, most see better results by implementing an adaptive mobile site versus a responsive design site.  The adaptive site offers better conversion features such as a thumb friendly "Menu",  "Click to Call" and "Mobile Maps" buttons which should always appear above the fold on the home page.  The other advantages to an adaptive site are faster load times (prevents your visitor from leaving your website prematurely) and a much lower cost to you (much less expensive than a new responsive site and the time it takes from build to publish it is much faster as well).


      Responsive Design is a way of building websites so that the content rearranges itself depending on the size of the screen.  Responsive sites load all of the code necessary for viewing the website, no matter the device being used, every single time.  Most web developers can build responsive sites, but they aren't paying attention to how the website can and should be used to increase website visitor interaction and conversions.  Upwardly Mobile maximizes your website capabilities by including premium features such as Click to Call, Mobile Maps and Yelp Reviews on our Responsive Design websites as well as our Adaptive Design websites.


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